Best Pay Per Lead CJ Affiliate Programs
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The standard way to make money in affiliate marketing is through sales commissions. Successful affiliate marketers who earn four and five-figures monthly rely on sales commissions. However, affiliate commissions can be made a much easier way with pay-per-lead affiliate programs.
A pay-per-lead (PPL) affiliate program is a cost-per-action (CPA) program that compensates an affiliate for getting prospects and new users. PPL is also known as a cost per lead (CPL). Pay per lead programs commonly requires a lead to:
- Submit contact info, e.g., name and email address
- Sign up for a free trial
- Create an account
- Register for a webinar or event
- Download or install an app
- Request a demo, e.g., a software or product demo
- Order a card, e.g., a bank or credit card
- Book/schedule a meeting, appointment, or visit
- Complete a quote, e.g., a life insurance quote
- Deposit or transfer funds
Pay-per-lead programs are attractive because they set a low bar. Getting a person to sign up for something is more straightforward than getting that same individual to make a purchase. For example, Morning Brew pays $3.50 per free signup, whereas YNAB pays $6 per new user.
Pay-per-lead programs can be helpful during slow periods and commission droughts (slumps happen to the best of us). On the other hand, because actions or objectives are less demanding than sales, PPL programs typically pay low commission rates, for example, $0.01 per lead. Also, focusing exclusively on pay-per-lead programs isn’t likely to make you thousands monthly.
Best Pay Per Lead Affiliate Programs
Let’s review some top and high-paying PPL affiliate programs in 2021. I won’t waste your time with an incomplete list of 10 to 15 programs like some bloggers. I’ve also omitted so-called treasures and unproven programs with no earnings per click (EPC) data. Oh, and you can forget questionable psychic reading and casino companies alongside scammy ClickFunnels (I want you to make money, not lose money).
My list showcases a list of high-converting and reputable merchants in profitable niches. These programs are available on established affiliate networks to ensure you get paid for getting leads and new users. If you have a specific niche in mind, like travel affiliate programs, review my affiliate category for more listicles. Let’s get to it.
PPL Education Affiliate Programs
The education and e-learning niche is growing exponentially. For instance, one estimate points to a $135 billion North American market by 2026. Here are three companies worth reviewing, and you can explore other e-learning companies for affiliate programs.
1. LinkedIn Learning
LinkedIn Learning helps people develop the most in-demand business, tech, and creative skills with courses taught by industry experts. Learn more and join the LinkedIn Learning affiliate program.
- Commission rate: $8
- Cookie duration: 30 days
- Affiliate software/network: FlexOffers
2. Pluralsight
Pluralsight offers extensive online developer, creative, and IT courses that are taught by industry experts. It offers 6,000+ courses to businesses and individuals. Learn more and join the Pluralsight affiliate program.
- Commission rate: $5
- Cookie duration: 45 days
- Affiliate software/network: Impact
Skillshare is an online learning community with thousands of free and paid classes in design, art, business, marketing, technology, and more. Learn more and join the Skillshare affiliate program.
- Commission rate: $7
- Cookie duration: 30 days
- Affiliate software/network: Impact
PPL Financial Affiliate Programs
The financial industry is highly competitive, and many financial companies use affiliate programs to attract new customers. It’s no wonder the financial niche has so many high-paying sales and lead programs for investing, insurance, credit reporting, credit cards, loans, and related products/services.
4. Acorns
Acorns is a micro-investing app that helps people save and invest for the future. Learn more and join the Acorns affiliate program.
- Commission rate: Up to $12
- Cookie duration: 30 days
- Affiliate software/network: FlexOffers and Impact
5. CIT Bank
CIT Bank is an online-only bank offering highly competitive savings products. Learn more and join the CIT Bank affiliate program.
- Commission rate: $100
- Cookie duration: 30 days
- Affiliate software/network: CJ Affiliate
6. National Debt Relief
National Debt Relief helps consumers get out of debt without loans and bankruptcy. Learn more and join the National Debt Relief affiliate program.
- Commission rate: $27.50
- Cookie duration: 60 days
- Affiliate software/network: ShareASale
7. Personal Capital
Personal Capital is a robo-advisor offering many financial services and free tools for investors. Learn more and join the Personal Capital affiliate program.
- Commission rate: $100
- Cookie duration: 30 days
- Affiliate software/network: FlexOffers
8. YNAB
You Need A Budget (YNAB) is an award-winning personal finance software and proven method to gain total control of your money. Learn more and join the YNAB affiliate program.
- Commission rate: $6
- Cookie duration: 30 days
- Affiliate software/network: Impact
PPL Insurance Affiliate Programs
9. Esurance
Esurance sells auto, home, motorcycle, and renters’ insurance direct to consumers online and by phone. Learn more and join the Esurance affiliate program.
- Commission rate: $10
- Cookie duration: 30 days
- Affiliate software/network: CJ Affiliate
10. Hippo
Hippo offers intuitive and proactive home insurance by taking a smarter, tech-driven approach. Learn more and join the Hippo affiliate program.
- Commission rate: $5
- Cookie duration: 90 days
- Affiliate software/network: ShareASale
11. Hiscox
Hiscox offers professional service businesses a new way to buy small business insurance online in minutes. Learn more and join the Hiscox affiliate program.
- Commission rate: $25
- Cookie duration: 7 days
- Affiliate software/network: CJ Affiliate
PPL SMB Affiliate Programs
Small and medium-sized businesses (SMB) typically require a handful of tools for operations, human resources, sales, and marketing, for example, accounting and email marketing software. I’m only scratching the surface here because hundreds of lucrative sales and lead programs exist in the SMB niche.
12. Constant Contact
Constant Contact enables individuals and business owners to create and share professional-looking emails in minutes. Learn more and join the Constant Contact affiliate program.
- Commission rate: $5
- Cookie duration: 30 days
- Affiliate software/network: Impact and CJ Affiliate
13. FreshBooks
FreshBooks provides small business accounting software. Users can send invoices, track time, manage receipts, file expenses, and accept credit cards. Learn more and join the FreshBooks affiliate program.
- Commission rate: $5
- Cookie duration: 120 days
- Affiliate software/network: ShareASale
14. QuickBooks
QuickBooks makes account software for individuals and businesses. Stay organized, get paid, and save time. Learn more and join the QuickBooks affiliate program.
- Commission rate: $5
- Cookie duration: 30 days
- Affiliate software/network: CJ Affiliate
15. Yelp for Business
Yelp‘s mission is to connect millions of people to great, local businesses. It nurtures communities of reviewers to capture the true spirit of their neighborhoods. Learn more and join the Yelp affiliate program.
- Commission rate: $60
- Cookie duration: 7 days
- Affiliate software/network: CJ Affiliate
16. Zenefits
Zenefits offers a comprehensive and mobile HR experience to simplify human resources. Learn more and join the Zenefits affiliate program.
- Commission rate: $25
- Cookie duration: 30 days
- Affiliate software/network: Impact
PPL Dating Affiliate Programs
Dating/matchmaking is another highly competitive market. Therefore, many dating affiliate programs are available, with advertisers paying high commission rates. Using PPL programs to get new users is almost necessary, given there are countless free dating apps.
17. EliteSingles
EliteSingles is an innovative matchmaking service designed for sophisticated and ambitious professionals of all ages seeking satisfying relationships. Learn more and join the EliteSingles affiliate program.
- Commission rate: $7
- Cookie duration: 45 days
- Affiliate software/network: CJ Affiliate
18. Match
Match redefines how single men and women meet, flirt, date, and fall in love through online dating. Learn more and join the Match affiliate program.
- Commission rate: Up to £4
- Cookie duration: Up to 30 days
- Affiliate software/network: CJ Affiliate
Other PPL Affiliate Programs
19. Morning Brew
Morning Brew is a free daily newsletter that informs its readers of business and tech news in a way that is enjoyable, quick, and fun. Learn more and join the Morning Brew affiliate program.
- Commission rate: $3.50
- Cookie duration: 30 days
- Affiliate software/network: Impact
20. 1Password
1Password helps simplify your online life by automatically filling, storing, securing passwords, personal data, and credit cards. Learn more and join the 1Password affiliate program.
- Commission rate: $2
- Cookie duration: 45 days
- Affiliate software/network: CJ Affiliate
21. Byte
Byte provides access to straighter teeth from invisible aligners in the comfort of your own home. Learn more and join the Byte affiliate program.
- Commission rate: $45
- Cookie duration: 30 days
- Affiliate software/network: ShareASale
22. Ginger
Ginger makes sure everything you write is mistake-free. It corrects all types of grammatical mistakes, including punctuation, sentence structure, and style. Learn more and join the Ginger affiliate program.
- Commission rate: $0.20
- Cookie duration: 90 days
- Affiliate software/network: ShareASale
23. GoDaddy
GoDaddy is one of the most extensive website/digital services platforms supporting millions of customers globally. Learn more and join the GoDaddy affiliate program.
- Commission rate: $2
- Cookie duration: 7 days
- Affiliate software/network: CJ Affiliate
24. Grammarly
Grammarly offers grammar, punctuation, and spell-checking software to help students, writers, and professionals. Its software checks more than 250 grammar rules. Learn more and join the Grammarly affiliate program.
- Commission rate: $0.20
- Cookie duration: 90 days
- Affiliate software/network: ShareASale
25. Ibotta
Ibotta is transforming the shopping experience by making it easy for consumers to earn cash on everyday purchases through its app. Learn more and join the Ibotta affiliate program.
- Commission rate: $2
- Cookie duration: 30 days
- Affiliate software/network: Impact
26. Minted
Minted is an online marketplace of independent artists and designers. Learn more and join the Minted affiliate program.
- Commission rate: $1
- Cookie duration: 120 days
- Affiliate software/network: ShareASale
27. Survey Junkie
Survey Junkie is one of the oldest, most trusted survey websites. Earn cash and rewards for completing surveys. Learn more and join the Survey Junkie affiliate program.
- Commission rate: $1.25
- Cookie duration: One day
- Affiliate software/network: ShareASale
Your Next Move
Some bloggers dismiss pay-per-lead programs that pay less than $100 to $200. However, that’s a nonsensical and amateurish point of view. For instance, does it makes sense to only promote programs that pay $100+ but hardly or never covert or promote programs that pay less but convert regularly?
Legitimate affiliate marketers understand the nature of pay-per-lead programs. They typically pay low commission rates for easy cost-per-action activities, including email submissions and free trial sign-ups. Therefore, a well-rounded affiliate marketing strategy targets programs that frequently convert, regardless of how much they pay. I use that approach to make five figures annually.
ShareASale undoubtedly has the most PPL offerings of the top affiliate networks. Impact and CJ Affiliate also provide a wide selection. Amazon Associates has many “bounty” offers that pay for free trials of its services like Prime Video.
Your next move is to review and join PPL affiliate programs in your niche. Select merchants and high-quality goods to start generating commissions. Some pay-per-lead programs have two commission tiers for leads that become customers, enabling affiliates to earn twice. For instance, a company might pay $7 per free signup and $45 if the lead becomes a paying customer.
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